When the owners of ‘All Sports Embroidery’ approached us with a brief to showcase their unique service of ‘on field embroidery’ in a different way, they had not envisaged a full wrap of their Hiace van.
They wanted to generate enquiries and needed the wow factor to get noticed and set them apart from their competitors. The challenge was how to create something visually stunning by representing this type of service?
Our designers came up with the idea of a moving shoe box!
We photographed a pair of shoes that the client had previously embroidered and photo-shopped that against a box image surround. We printed the graphics and wrapped the sides in Avery Gloss vinyl to emphasize the shoe box look and wrapped the front and back of the van in a toned down matt black vinyl to complete the wrap.
Our client told us the van was an instant hit turning heads everywhere. So much so we entered the project into the national sign awards where it won gold.
All in all a fantastic and rewarding project to work on.